Master Classes at FLOAT
FLOAT's Master Classes
Alessandro Patane
Balloon Expert Lab Giarre – Giarre, Italy
Presented by Anagram Balloons US
Saturday, January 24 – 2:30 PM to 6:30 PM
Fantasy Fairies
This will be a scenography hands-on course, where the class aims to create a scene that includes subjects in front and to the side of the main backdrop. In this decorative background, we will focus on details with distortion and weaving techniques. The design is also modular, so it can be modified based in order to adapt the decor to the client’s availability and spaces in the location.
Dolly Hilario and Eduardo Mena-Ramos
Delloons, LLC – Hackettstown, New Jersey USA
Presented by TUFTEX Balloons
Saturday, January 24 – 2:30 PM to 6:30 PM
The Organic Cheat Code: Cracking the Art of Organic Balloon Design
Join Dolly and Eddie from Delloons for an immersive master class designed for seasoned balloon artists eager to elevate their organic decor skills. In this hands-on session, you’ll delve into advanced techniques that define Delloons’ signature style. The class will focus on learning to balance spontaneity with structure, explore sophisticated color palettes and methods to streamline your workflow. Plus the duo will offer pro tips for pricing, prepping, and upselling organic decor. This master class isn’t just about technique—it’s about transforming your approach to organic balloon decor, pushing boundaries, and setting new standards for yourself and your business.
Edward Munoz
burton + BURTON – Bogart, Georgia USA
Presented by burton + BURTON
Sunday, January 25 – 8:00 AM to 12:00 PM
Create the Wow: Décor to Impress
Learn how to mix balloon techniques that elevate event décor in this dynamic four-hour Master Class. From impactful balloon walls and stylish arches to extravagant columns and eye-catching centerpieces, you’ll discover techniques that combine creativity with practicality to deliver impressive results. These elements are essential for decorators aiming to offer complete, polished setups that leave a lasting impression. The class will conclude with a hands-on segment, giving you the opportunity to practice your new skills and build confidence in executing amazing designs!
Briana Silvio
Elevated Impressions – East Sandwich, Massachusetts USA
Presented by Rainbow Balloons
Sunday, January 25 – 8:00 AM to 12:00 PM
All In
“All In” is a dynamic Master Class focused on embracing risk, building self-confidence, and developing leadership skills in a fun, supportive environment. Students will explore topics like “Rolling the Dice” to encourage goal setting, “High Stakes Leadership” for effective business management, and “Hitting the Jackpot” to celebrate their growth and rewards. The class features activities designed to help you overcome fears and fully commit to personal and professional development to be the best business owner, team leader, and dreamer you can be!”
Adrian Winfrey
Captivating Balloons – Memphis, Tennessee USA
Presented by Balloonia
Sunday, January 25 – 2:30 PM to 6:30 PM
Where Shine Meets Design – Combining Foil and Latex Balloons in the Best Possible Ways
Learn to layer latex and foil balloons to create a stunning entrance from a classic balloon design and layering foil balloons for an elegant backdrop. This class covers design basics like symmetry and proportion, showing how to blend balloons for elevated, eye-catching decor. Perfect for upgrading classic arrangements with foil and using foil for added impact.
Jason Secoda
Airheads Entertainment – Philadelphia, Pennsylvania USA
Presented by FLOAT
Sunday, January 25 – 2:30 PM to 6:30 PM
Top Level Sculptures Through Textures
Jason is known throughout the twisting world as a strong sculptor and has made a name for himself through his figure studies. In this workshop style class, Jason will show you how to achieve more realistic “balloon people” through weaving, distortion and general twisting styles. This class isn’t for the beginner level balloon person, but if you understand the basic principles of twisting, weaving and more, then take your talents to the top with Jason.
Stacie Chase
Funtime Services – Naperville, Illinois USA
Presented by FLOAT
Thursday, January 29 – 10:00 AM to 1:00 PM
Year Round Profits & Profitable Partnerships
Unlock the secrets to building a thriving, profitable event business all year long! This course teaches you how to leverage your décor and to create consistent income through every season. Learn to form meaningful partnerships, tap into seasonal opportunities, and creatively market your services with themed events like “Shining Stars” and “Photos with Santa.” Whether you’re just starting or looking to expand, this course equips you with real-world tools, vendor strategies, and promotional tips to keep your calendar—and bank account—full year-round.
Josh Dirks
Project Bionic – Seattle, Washington USA
Presented by FLOAT
Thursday, January 29 – 10:00 AM to 1:00 PM
Marketing That Pops — Building Campaigns That Grow Your Balloon Business
In this high-impact master class, you’ll learn how to build integrated digital marketing campaigns that attract your ideal customers. We’ll break down how to create compelling content, amplify it across platforms, and optimize every step of the journey using innovative, simple AI tools. Whether you’re just getting started or ready to scale, this session will give you the clarity and tactics you need to stand out and grow your balloon business in today’s digital landscape.